The Importance of Advertising in Marketing Essay

The Importance of Advertising in Marketing - Essay Example Advertising is one of the corporate communication forms used by organizations or firms to encourage, persuade, or influence the audience towards their products. Advertising in most cases creates a perception of the products or services of an organization. Through advertisements, firms are able to reach out to consumers. Nonetheless, there have been serious debates on how advertisements as a form of corporate communication affect gender. Taking a view of the women, advertising has had different perceptions of women. Despite the numerous research studies on advertising gender images of women have spurred so many debates and interest, there is need to conduct a more in-depth analysis of the same. This qualitative research study aims to identify whether advertising gender images of women reinforces or challenges female gender stereotypes. The research uses literature review to create an in-depth analysis of the topic. Methodology chapter provides an overview of how the research study was conducted whilst the findings and discussion provide the understanding of the obtained data. Lastly, a concluding remark provides a summary of the main points of the study. The marketing and particularly the presence of consumption appeared in England in the era of post civil war. The consumption behaviors in England did benefit from the free wage labor force to produce commodities (Bocock, 1993). The important cultural heritage of Puritanism was a powerful part of the cultures of England, Scotland, and Wales in addition to a selection of similar cultures that was transferred to North America and Australasia. British Puritanism has exhibited some values that viewed spending money on clothes for men and children as a luxury; this has extended to not spending money on expensive meals.  However, British values to some extent have encouraged spending money on building houses and furnishing them without paying much detail to decorations.